In the latest SS campaign, 303 Avenue is looking for an
inspiration in the eternal city, taking us for a Roman Holiday.
The destination may seem obvious, but even for many people that returns there regularly is still surprising.
The model and muse of the latest collection is Argentinian, Helena Ayerza, that perfectly match the new
spirit of 303 Avenue - less girlish, but more nonchalant.
LA GRANDE BELEZZA
La dolce vita?
Is life always sweet - this question is asked by the main character of "La Grande Bellezza", directed by
Paolo Sorrentino, who in vain was searching a beauty, unable to find it. However, the director managed to take viewers on a beautiful film
journey through ancient Rome, showing the monumental city as a romantic dream holiday destination...
In the collection you can find light blouses in neutral colors, safari style shorts and simple,
ragged dresses with delicate, tied straps, that makes us think of the sea, wind, sand and a warm city in the summer.
The predominant fabric is linen, which changes the character of the clothes into more casual, soft and feminine.
Through this collection, the brand wanted to show its customers a typical, holiday "essential wardrobe",
from which they can choose the perfect looks to visit the city or for a romantic dinner.
MODEL: KILLA RJOJA
PHOTOGRAPHER: DOROTA PORĘBSKA
PRODUCTION: ULA RYBAK